Due to the fact that 81% of local searches for small businesses are unbranded, filling out an accurate and detailed Google My Business listing is critical. Moving forward, "companies need to optimize for both types of searches and especially unbranded queries."
There is so much more to GMB than filling out the info. Posts, geo-tagging photos, services, products, keeping information updated, correct and new is what google needs to help people find your business! Oh, don't forget videos are important on GMB too!
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.
Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.
Music on Facebook Stories
As Facebook continues its push for Facebook Stories, they’ve launched two more updates for this part of the platform – Music on Facebook Stories and expansions on Lipsync Live. With these updates, you can now add a song to any photos or videos as with the use of stickers.
While this doesn’t seem like big news for advertisers, this can enhance an Influencer strategy for anyone currently advertising for the music industry. Not to mention it can add a little flair and fun to your videos if used creatively.
In order to use this feature, just take a picture with the Facebook Camera (or choose from any pictures from your gallery), select the Stickers icon, and then choose the song you want to add. You can use the on-screen selector to choose the perfect snippet of your chosen song and then drag and drop the sticker wherever you like.
Updates to Lip Sync Live
Back in June, Facebook released an all-new way to use Facebook Live by adding Lip Sync Live to the product lineup. Now instead of heading downtown or calling up your friends to drunkenly belt out your favorite tunes, you can display your singing talent for all to see just by selecting the Lip Sync Live option when starting your Live video.
Pair this with your favorite mask or background, and you have yourself an instant hit.
While this update brings a lot of fun to the Live game, it was missing just one thing – that karaoke feel. With Facebook’s November update to Lip Sync Live (which has now been released to all profiles), you can now see the lyrics of the song directly on your screen so your viewers can follow along.
Music on Facebook Profiles
2005 called – and it wants songs for profiles back again. Thankfully, Facebook has answered all of our post-MySpace prayers and has decided to allow us to finally annoy our friends customize our profiles with our favorite song.
With this new feature, you can showcase a song on your Facebook profile, giving your profile viewers a chance to listen to a clip of the song as well as view a video of the artists and the album art. They can also choose to add the same song to their profile, too.
Info shared from Ad Espresso by Hootsuite!
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