Owner - Linda Adams

So many times I am told, "I just hired a social media person". Many times when asked why the answer is, "I know this guy who has made lots of money with social media." Really.

There is always more to a story. What else is the person doing? Are they out in numerous networking groups, on TV, doing direct mail?

Marketing is effective when there is an integrated approach, in other words, you are doing more than one thing with a consistent brand message. 

Social media is an important part of many marketing plans, but before you invest your dollars in any type of advertising, yes hiring a social media person is an advertising expense, give me a call. I would be happy to ask you some questions to make sure your marketing dollars are being spent effectively. 

Effective advertising and the communication vehicle selected is the the end result of putting together a plan. Every market and business is unique. Looking around to see what a competitor is doing is a good idea.

A bad idea, doing exactly what the business "down the street is doing."

Cherry Pickers creates plans for all types of marketing and advertising.

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